Free guides · direct download · no email gate
Free guides we wrote for the operators, not the marketing list.
The questions we get asked most often by UK business owners and SME founders, written up properly. The guides are a direct download, no email required, no drip sequence.
A small piece of policy
We do not gate the guides behind an email form. If a guide is useful, send it to a colleague. If it is not, close the tab. If you want to talk after reading one, you will know where to find us. The one exception is the in-depth white paper, where a single email is a fair swap for a longer piece of research.
The full picture
The SEO playbook, the whitepaper, and the brochure.
Four ways to go deeper, and to share with a colleague or a decision-maker.
New · free whitepaper
EU-sovereign by design.
Where does your data actually live? A plain-English paper on the US CLOUD Act and data sovereignty for UK small businesses: why an EU region is not the same as EU-sovereign, and a five-minute check for your own stack.
Read it and get the PDF →Free whitepaper
The 9 Types of SEO.
A plain-English playbook for UK small businesses: all nine types of SEO, with a starter move and an advanced tactic for each. Nine chapters, from Technical and Local to AI Search.
Explore the playbook →Whitepaper · PDF
Own the market.
The thorough version: why fragmented marketing fails, the all-in-one model, the lead-generation method, transparent pricing, sovereignty and compliance, proof, and the person behind the work. Thirteen sections, with full sources and methodology.
Download the whitepaper →Brochure · PDF
The overview.
The short, shareable version: what you get, everything under one roof, how the funnel works, transparent pricing, proof, and credentials. Forward it to a colleague in a minute.
Download the brochure →The library, so far
Practical guides. Each one a specific question.
v1.0 editions, June 2026, eight pages each. Long-form editions (with worked examples) ship through late 2026. The v1.0 versions are stand-alone useful, not skeletons.
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Barbershops · independent barbers · grooming studios
Barbershop website + Google checklist, get found and get booked
The checklist we run for a barbershop: claim and optimise your Google Business Profile, win reviews the right way, cut no-shows with deposits, and the handful of things your site must actually do. The named UK booking tools, compared neutrally.
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Estate agents · letting agents · property
Estate agency website + Material Information checklist (NTSELAT)
What your listings and website must carry to stay on the right side of NTSELAT Material Information and Trading Standards, Parts A, B and C, the legal duty (CPRs + the DMCC Act 2024), the listing fields your CMS needs, and lawful enquiry capture.
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Any UK small business with a website
Small-business website accessibility checklist (WCAG 2.2)
The practical WCAG 2.2 AA subset that matters most, the Equality Act 2010 duty in plain English, the failures we find most often, and how to test your own site, including why we steer clients away from overlay widgets.
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UK small businesses competing in search
Get cited in Google AI Overviews, a checklist
How to earn a mention in Google's AI-generated answers: answer-first writing, real E-E-A-T signals, structured data, and the technical foundations, honest about what is best practice versus what Google actually confirms.
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Independent clinics · dental · vets · podiatry
Healthcare website checklist, DSPT-aware site for 2026
The 22-point checklist we run when onboarding an independent clinic, DSPT alignment, Caldicott posture, UK/EU-based hosting, sub-processor disclosure, consent + cookie law. Specific tools to replace, with named UK/EU alternatives.
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Practice owners · founders · operators evaluating retainers
How to evaluate a monthly website subscription
What you are actually buying when a monthly plan replaces a one-off rebuild. The 9 questions to ask before signing, uptime, who owns your code, cancellation rights, who actually answers when you message, where your data sleeps, and what happens if the builder disappears.
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Anyone whose current agency 'manages' the domain for them
5 questions before letting an agency host your domain
The five questions that decide whether you own your domain or your agency does. Registrar in whose name; DNS in whose account; transfer-out policy; renewal-payer; what the agency keeps if you leave. One bad answer is enough to walk away.
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UK SMEs sitting on an ageing WordPress build
Migrating from WordPress to a managed Astro site, the operator's guide
What the migration actually looks like from the operator's seat. Content export, redirect map, SEO carry-over, hosting cut-over, what breaks on launch day and what does not. Honest about the awkward bits, plugins that do not translate, comment threads, membership areas.
After you have read one
Questions are free. So is getting in touch.
If a guide raises something specific to your practice, your DSPT scope, your existing agency contract, your WordPress build that nobody wants to touch, message us. The people who wrote the guide reply. Same hour reply during working hours.