The layer that makes your website work
Most people build you a website and stop. This is the layer that makes it run your business.
The follow-up you meant to send. The reminder that would have stopped the no-show. The review you never got round to asking for. The lead that went cold while you were on a job. That relentless, easy-to-drop admin is what quietly eats a small business alive, and it is exactly what automation does for you instead. We wire the follow-ups, reminders, lead alerts, onboarding and reporting into one system, built on durable workflows and your own CRM, so the business runs a little more by itself every month. Start with a free audit, then we quote the work to your business. One bill, no lock-in, and direct support, not a call centre.
- Follow-ups that happen
- Reminders that cut no-shows
- Hot-lead alerts to your phone
- Reviews on autopilot
- Reports in your inbox
In plain English
Marketing automation is software doing the repetitive customer-facing jobs you would otherwise do by hand: sending the follow-up, the reminder and the review request; logging the lead and alerting you; welcoming a new customer with the right sequence; and pulling your numbers into a plain report. You set the rules once, and the system runs them for you, reliably, without ever being asked. It is not another app for you to learn. It is the manual work, taken off your plate and run for you.
How it fits together
One enquiry in. Six jobs done, without you.
A new enquiry lands in your CRM and the workflow hub takes over, firing the right sequence at the right moment. You set it up once; it runs day and night.
How we build it
Built to your business, then run for you.
There is no self-serve dashboard to learn and no monthly template to fill in. We build the sequences around how you actually work, wire them to your CRM, and run them, all on durable workflows so nothing gets quietly missed.
- 01
We learn how you work
The free audit, then the deep-dive, map exactly how enquiries come in, where they get lost, and which jobs eat your evenings. We design the sequences around your business, not a template.
- 02
We wire it to your CRM
Every enquiry, booking and customer sits in one managed CRM. The automation reads and writes to it, so a follow-up knows who it is chasing and a review request knows the job is done.
- 03
Real events trigger the steps
A form submitted, a booking made, a job marked complete, a customer gone quiet. Each is an event, and each event starts the right sequence. You set the rules once; the system runs them.
- 04
It runs and reports back
Built on Inngest durable workflows, each step runs reliably and retries anything that fails, so nothing gets quietly missed. You get the results on your phone and a summary in your inbox.
What can be automated
The jobs you keep meaning to do, done for you.
None of these is hard on its own. They are just relentless, and they are the first things to slip when you are busy. It pairs closely with a managed CRM and pipeline, which is what lets every sequence know who it is talking to.
Follow-ups that happen
The Friday-night enquiry, the quote gone quiet, the customer who never came back, chased at the right moment, every time.
Appointment and review reminders
A text and an email before each booking so people turn up, and a review ask after, sent when they are most pleased.
Hot-lead alerts and routing
A new enquiry is logged, tagged and fired to your phone in seconds, so you ring back while they are still deciding.
Onboarding sequences
A planned welcome that sets expectations and gathers what you need, so every new customer gets the same tidy start.
Reporting to your inbox
A plain-English summary of what came in, what converted and what needs you, on a schedule, no dashboard to log into.
Missed-call text-back
When you cannot answer, an instant text keeps the enquiry warm, so a missed call stops being a lost job.
Invoice chasing
Polite, scheduled reminders when an invoice is due or overdue, in your voice, that stop the moment it is paid.
Review asks that build proof
A one-tap link sent after every job or visit, so your Google reviews grow steadily instead of never.
A week with it running
What actually changes, Monday to Monday.
No invented numbers, just the everyday moments the system quietly handles while you get on with the work.
- Mon
A weekend enquiry that landed at 9pm is already logged, tagged and sitting on your phone with an alert. You ring back first thing, before anyone else has.
- Tue
Two customers get an appointment reminder the evening before. Both turn up. The quote you forgot to chase last week goes out on its own.
- Wed
A missed call while you were up a ladder gets an instant text-back. The caller waits for you instead of ringing the next name on the list.
- Thu
A job marked complete triggers a review request with a one-tap link. A new customer gets the welcome sequence without you typing a word.
- Fri
An invoice quietly falls due, so a polite reminder goes out. It is paid by lunchtime, without you having the awkward chase.
- Mon
A plain-English summary lands in your inbox: what came in, what converted, what needs a look. No spreadsheet, no dashboard, no evening admin.
The difference
Doing it by hand, or letting it run.
The work still gets done. The question is whether it depends on you remembering, on a busy day, or whether it just happens.
By hand
- You remember to chase the quote, or you do not
- Reminders sent when you get a spare minute, if at all
- A lead waits until you are off the job to reply
- Reviews asked for rarely, and never at the right moment
- Every new customer gets a slightly different start
- The numbers live in your head, or nowhere
With the system
- The follow-up goes out at the right moment, every time
- A reminder before every booking, timed so people turn up
- The lead is on your phone within seconds of landing
- A review asked the instant a customer is pleased
- Every customer gets the same tidy, planned welcome
- A plain-English report in your inbox on a schedule
And against the alternatives
A cheap website builder
- What you get
- A template and a login
- The automation
- You build and run it yourself
- Wired to a CRM
- Rarely, and never properly
- Who fixes it
- You, on a Sunday night
- Ongoing help
- A help centre and a forum
A big agency
- What you get
- A retainer and a project plan
- The automation
- Built, then billed by the hour
- Wired to a CRM
- Yes, at agency day rates
- Who fixes it
- An account manager and a queue
- Ongoing help
- A ticket and a change fee
UK Web Marketing
- What you get
- A system built and run for you
- The automation
- Built for you, on one bill
- Wired to a CRM
- Yes, it is one system by design
- Who fixes it
- One accountable point of contact
- Ongoing help
- Message us, same-hour reply
Not another app to run
Against the tools you might weigh up.
Zapier, GoHighLevel and Make are all good tools, if you have the time to build with them and keep them running. The difference here is not a different app. It is that the whole thing is built and run for you, wired to your CRM.
| What is being compared | Zapier | GoHighLevel | Make | UK Web Marketing |
|---|---|---|---|---|
| What it is | A tool you connect and operate | An all-in-one app to run | A visual builder you maintain | A system built and run for you |
| Who does the work | You, or someone you hire | You, or your team | You, or a consultant | Jordan builds it and runs it |
| Wired to your CRM | If you wire it up | Its own CRM, learn it | If you wire it up | Your managed CRM, by design |
| When it breaks | Your problem to debug | Your problem to debug | Your problem to debug | Mine, on durable workflows |
| The monthly fee | Paid whether used or not | Paid whether used or not | Paid whether used or not | One bill, quoted to you |
| What you end up with | Another app to operate | Another app to operate | Another app to operate | Your evenings back |
Built on tools you can trust
Wired to the real tools, not a black box.
- Capsule CRM
- MailerLite Email
- Plausible Analytics
- Stripe Payments
- Inngest Workflows
The tools we build on, so you are never locked into us.
The client portal
A dashboard you can glance at, never one you have to.
Every client gets a simple portal: your plan, your site scores, your latest report, and one place to ask for a change. Everything is run for you, so this is a window on the work, not a tool you operate.
Hi Sam.
Current plan
Managed plan from £49/mo
Your site, automation and reporting, built and run for you.
Manage subscription in StripeYour site
sams-garage.co.uk
Latest performance report
Your month at a glance, in plain English.
Open reportRequest a change
A preview of the dashboard every client gets. A dashboard you can glance at, never one you have to. The numbers shown are illustrative.
After you say yes
Two simple steps, then it runs itself.
Your brief
A short, guided onboarding form walks you through your business, your services and how enquiries come in. No jargon, no long call. It gives me exactly what I need to build the right sequences.
Request a change
Need a tweak once it is live? Send it from the portal or just message us. Requests get a reply within one business day, usually much sooner. No ticket queue, no change fee for the small stuff.
A real company, not a Gmail
Built and run by one accountable person.
- 17143167 Companies House registered (TicketWave HQ Ltd)
- Expertly built Live UK small-business sites, built and run
- 20+ Years building websites
- One bill No lock-in, direct support, not a call centre
Nothing to lose
Low risk, all the way through.
- Free audit
- £300 credited against the build
- No lock-in, cancel any time
- You own your code and your data
- 01
- 02
£300 deep-dive
A consultation, a written audit and a fixed quote. The £300 is credited against your build.
Get the deep-dive - 03
Quoted build and retainer
Your automation built and run for you, from £49/mo, no lock-in.
Talk it through
Fits your system
One part of a joined-up whole.
Automation is one layer of the system we build and run. Each part reads from the same CRM and feeds the same reporting, so they work as one, not as separate apps you have to connect.
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Managed website service
The expertly built site the automation runs on top of.
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Lead generation
Win the enquiries the automation then chases and converts.
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CRM and pipeline
The one place every customer and enquiry lives.
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Marketing automation
You are hereThe layer that makes the whole thing run your business.
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Email and SMS marketing
The messages that bring customers back, sent for you.
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Reporting and analytics
The plain-English numbers, pulled together on a schedule.
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Integrated marketing
All of it, built and run as one joined-up system.
FAQ
Marketing automation, answered.
What is marketing automation, in plain English?
It is software doing the repetitive customer-facing jobs you would otherwise do by hand: sending the follow-up, the reminder, the review request; logging the lead and alerting you; welcoming a new customer with the right sequence; and pulling your numbers into a report. You set the rules once, and the system runs them for you, reliably, without being asked.
Do I have to learn a new tool or dashboard?
No. This is not a self-serve product you have to master. We build the automation around how your business already works, wire it to your CRM, and run it for you. You get the results, the bookings that turn up, the leads on your phone, the reviews coming in, the report in your inbox, without a new app to manage.
How is this different from just sending reminder texts?
Reminder texts are one small piece. The point of automation is the whole chain working together: a lead is logged, tagged, routed to you, followed up if it goes quiet, welcomed properly if it converts, reminded before the appointment, and asked for a review after. Because it is built on durable workflows wired to one CRM, the pieces know about each other, which is where the real value is.
Will this feel spammy or impersonal to my customers?
It should not, and that is the craft of it. Good automation sends the right message at the right moment, a reminder when it is genuinely useful, a review request when someone is pleased, a follow-up that reads like you wrote it. It is written in your voice and tuned to your business. Done well, customers just feel looked after, not marketed at.
Is my customer data safe, and where does it live?
Your customers and their data sit in your own managed CRM, on UK and EU-based, GDPR-friendly infrastructure, so it stays close to home. You own the customer relationship, not a marketplace or a platform. I only hold the data needed to run your systems, and there are no tracking pixels and no selling of data, ever.
How much does it cost, and is there a contract?
There are no published package prices, because every business needs a different mix. Start with a free audit, then the automation is quoted to your business, with website management from £49/month, one simple bill, cancel any time, no lock-in. If you want the full plan first, the £300 Marketing and Automation Deep-Dive gives you a written audit and a fixed quote, and the £300 is credited against any build.
How is this different from Zapier, Make or GoHighLevel?
Those are tools you have to operate: you build the automations, you keep them working, and you pay the monthly fee whether you use them or not. This is not another app for you to run. We build the automation for you, wired to your own CRM, run it on durable workflows, and hand you the results. The difference is not a different tool, it is that you do not have to touch it at all.
Can it call or text a missed caller back automatically?
Yes. A missed call is a lost job for a lot of trades and service businesses, because the caller simply rings the next name on the list. A missed-call text-back sends an instant message the moment you cannot pick up, so the enquiry stays warm and the customer knows you will get back to them, instead of going elsewhere.
Will it chase unpaid invoices for me?
It can. A polite, scheduled reminder goes out when an invoice is due and again if it is overdue, in your voice, so you are not the one having the awkward chase. It stops the moment the invoice is paid. It is one of the quietest ways automation pays for itself, because the money you are already owed comes in sooner.
Does it work with the website and systems you already build?
Yes, it is designed to. The automation runs on top of a managed website, reads and writes to the same CRM and pipeline, and feeds the same reporting. It is one system, not a bolt-on. If your site needs the work doing first, that is the managed website service, and the automation is built to run on it.
How quickly can it be up and running?
The first sequences, the follow-ups, reminders and lead alerts that recover the most work, are usually live within a week or two of the plan being agreed. Broader automation is layered on from there as we see what earns its keep. You do not wait months to feel the difference; the fastest wins go in first.
Ready when you are
Let the business run itself a little.
Start with a free audit, then a quote built for your business. The follow-ups, reminders, lead alerts, onboarding and reporting wired into one system and run for you. Website management runs from £49/month, quoted to your business, one simple bill, cancel any time, no lock-in. Want the full picture first? The £300 Marketing and Automation Deep-Dive gives you a written audit and a fixed quote, and the £300 is credited against any build.