Free download · website audit checklist
Audit your small-business website (and where your customers' data ends up) in 30 minutes.
The same 4-section checklist we run when we onboard a new client: where your forms post, where your analytics tracks, where your CRM stores, where your email sends. In under half an hour you will see exactly where your customers' data ends up, and the data-done-right, GDPR-friendly fixes for each. Free PDF, no sign-up cost, no spam.
What is in the checklist
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Section 1, Forms + enquiry data
Where every form on your site posts. The four common places enquiry data leaks (HubSpot embeds, Mailchimp signup, Typeform widgets, WordPress contact plugins) and what to replace them with.
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Section 2, Analytics + tracking
The Google Analytics / Facebook Pixel / LinkedIn Insight Tag question. What you actually need consent for, and the cookie-free, GDPR-friendly options that do the same job without the banner.
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Section 3, CRM + email marketing
Where your contacts sleep. HubSpot Free / Salesforce / Mailchimp / ActiveCampaign, the default stack and the simpler, GDPR-friendly alternatives, with named options per use case.
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Section 4, Hosting + DNS + email forwarding
The infrastructure layer. WordPress on a far-flung host vs a fast site on UK/EU-based hosting. Cloudflare DNS + Email Routing as a sensible default. A short note on what each supplier does with your data, in plain English.
Who it is for
Any UK small business that takes enquiries, bookings or payments through its website. Plumbers, barbers, garages, salons, takeaways, builders, shops, cafes and the rest of the local high street. If a customer can fill in a form, book a slot or pay you online, this checklist tells you where that information goes and how to keep it tidy.
In a regulated line of work (clinic, law firm, school, accountancy)? Our sister brand Custodiance (custodiance.com) builds to your regulator's standard.
Not a generic GDPR overview, every action is concrete + named (specific tools to replace, specific replacements, specific URLs to verify).
Why it is free
Two reasons. First, the checklist is the start of the conversation, not the end. When you audit your site honestly and find a few places your data is leaking, you will want a builder who knows how to fix them. That is the UK Web Marketing pitch, made with evidence rather than slogans. Second, the more UK small businesses running clean, data-done-right sites, the harder it is for cowboy agencies to keep selling "GDPR-ready" WordPress builds with HubSpot forms strapped on. Some honest competition is good for the market.
After you have audited
Want us to fix what the checklist flags?
The checklist is one half of the conversation. The other half is what to do about it. If the audit flags something you would rather not carry, three paths: keep using the checklist as a roadmap and fix it yourself; run the free automated Site Score to see where you stand; or book the Marketing and Automation Deep-Dive (£300, credited against any build) for a proper consultation, a written audit and a fixed quote. From there we rebuild on fast, UK/EU-based, GDPR-friendly hosting, with website management from £49/month, quoted to your business, and no lock-in.