Done-for-you email and SMS, legal by design.

Because you own the list and you only borrow the followers. On a social platform the reach is decided by an algorithm you do not control, and it can be cut overnight. An email list and a set of phone numbers you have earned are a direct line to people who already know you, and no platform can take that away. Social media is good for being found; an owned list is how you stay in front of the customers you have already won.

Your email marketing runs on MailerLite, a European provider, so your subscriber list is held on EU-based, GDPR-friendly infrastructure and stays close to home. It is your list: it can be exported and it is yours whenever you want it, never locked inside a platform you cannot leave. We only hold the data needed to run your marketing, and there are no tracking pixels and no selling of data, ever.

A short text lands a set time before the booking, under a recognisable business sender, reminding the customer of the day, time and place, with a simple way to confirm or cancel. People forget bookings; a well-timed reminder catches most of that before it becomes an empty slot. A text costs a few pennies and an empty chair costs you an hour, which is why reminders are one of the highest-return messages a small business can send.

It should not, and that is the craft of it. Good email and SMS marketing sends the right message at the right moment: a reminder when it is genuinely useful, an offer to the people it actually suits, a newsletter that is worth opening. Everything is written in your voice, sent sparingly, and easy to unsubscribe from. Done well, customers feel looked after and kept in the loop, not marketed at. A clean, respected list is also what keeps you landing in the inbox rather than the spam folder.

Yes, and it is straightforward when it is set up properly. Under UK GDPR and PECR you generally need proper opt-in to market to people, a clear unsubscribe on every message, and an honest sender. There is a limited soft opt-in for existing customers on similar products. We build the list with correct opt-in, put an easy unsubscribe on everything, and keep the list clean, so you stay compliant and your sender reputation stays healthy. I am not a lawyer and this is not legal advice, but the setup follows the rules by design.

There are no published package prices, because every list and every business is different. Start with a free audit, then the work is quoted to your business, with website management from £49 a month, and services may vary, one simple bill, cancel any time, no lock-in. If you want the full plan first, the £300 Marketing and Automation Deep-Dive gives you a written audit and a fixed quote, and the £300 is credited against any build.

Soft opt-in is a narrow allowance under PECR: if someone bought from you, or was in the middle of buying, and you took their details at that point, you may market similar products or services to them by email or text, as long as you offered an easy opt-out when you collected the details and you offer one in every message since. It does not cover cold prospects, people who only made an enquiry, or unrelated offers. In practice we build your list on clear opt-in wherever we can, and lean on soft opt-in only where it genuinely applies, so you are never guessing. I am not a lawyer and this is not legal advice.

No, and we will not send to one. Purchased, rented and scraped lists are the fastest way into legal trouble under UK GDPR and PECR, and the fastest way to wreck your sender reputation, because the people on them never agreed to hear from you. Spam complaints climb, mailbox providers start filtering everything you send, and even your good, opted-in contacts stop seeing you. A smaller list of people who actually chose you will always out-earn a big bought one. Building that owned list properly is part of the work.

Yes. A clear, working unsubscribe on every marketing email is a legal requirement, and a one-word STOP-style opt-out on marketing texts is the SMS equivalent. It is not a weakness; it is what keeps your list healthy. People who no longer want to hear from you leaving quietly is far better than them marking you as spam, which is what damages your reach with everyone else. Every message we set up honours opt-outs immediately and automatically, so a customer is never messaged again once they have left.

They do different jobs. Email is roomy and cheap, so it carries the newsletter, the story, the offer with detail and images, and it is where you build the relationship over time. SMS is short, immediate and almost always read within minutes, so it is best kept for the things that are genuinely time-sensitive: an appointment reminder, a same-day slot, a booking confirmation. Most small businesses want both, used for what each is good at: email to stay front of mind, texts to protect the diary. The audit works out the right mix for how you actually trade.