Topic
Lead Generation
7 articles on this topic.
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15 July 2026
What a customer really costs you (and how to pay less for each one)
What it costs to win a customer, why yours is probably too high, and the four levers that lower it. A plain-English guide for UK small businesses, plus a free calculator.
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13 July 2026
Landing pages that convert: how to increase your website conversion rate as a UK small business
A plain guide to increasing website conversion rate for UK small businesses: above-the-fold clarity, one next step, trust, form friction, speed-to-lead.
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13 July 2026
Local SEO for tradespeople: how UK plumbers, electricians and builders get found on Google in 2026
How UK tradespeople get found on Google in 2026: the local pack, your Google Business Profile, reviews from real jobs, area pages and what to ignore.
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2 July 2026
Do I need a CRM for my small business?
A plain answer for UK small businesses: when the inbox and spreadsheet stop coping, what a CRM actually does, why Capsule is a sensible UK choice, and how to set it up.
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2 July 2026
How do I get more leads for my small business?
A plain systems answer for UK small businesses: the four places leads leak, and how capture, speed-to-lead, nurture and a CRM turn traffic into booked enquiries.
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2 July 2026
What is marketing automation? (UK SMBs)
Plain-English guide to marketing automation for UK small businesses: what it is, real local examples, what it is not, and how to start with a free audit.
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3 June 2026
Integrated marketing communications: how paid ads fit (and when they do not) alongside organic search intent
Paid ads vs organic search for UK SMBs: when Google Ads earn their place, when they waste budget, and how the integrated marketing communications flow works.